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How ICE-PAY Is Helping Online Merchants Prevent Affiliate Frauds

April 24, 2025
Affiliate marketing is a powerful growth tool for online merchants, but it’s also a channel frequently exploited by fraudsters. Affiliate fraud — the manipulation of campaigns to earn unearned commissions — costs businesses millions annually. This article explores how ICE-PAY.COM empowers online merchants to detect, prevent, and eliminate affiliate fraud while staying compliant with regulations.

Understanding Affiliate Fraud

Affiliate fraud refers to deceptive tactics used by unethical affiliates or external actors to generate illegitimate commissions. This can significantly skew campaign analytics and drain marketing budgets.

Common Types of Affiliate Fraud Include:

  • Click Fraud: Automated bots or click farms generate fake traffic.
  • Fake Leads: Fraudsters submit fictitious sign-ups or stolen data.
  • Cookie Stuffing: Injecting affiliate cookies onto users’ browsers without consent.
  • Brand Bidding Violations: Affiliates use the merchant’s brand name in unauthorized paid ads.

Why It Matters to Merchants

Beyond lost revenue, affiliate fraud can lead to:

  • Corrupted data and ineffective campaign optimization
  • Damaged reputation with advertising partners
  • Compliance violations (GDPR, ePrivacy, etc.)

How ICE-PAY.COM Helps Prevent Affiliate Fraud

ICE-PAY.COM is a specialist platform that provides compliance, fraud monitoring, and strategic support to fintechs and e-commerce merchants. Its services are built around robust fraud detection and affiliate performance analytics.

Key Features Include:

  • Behavioral Tracking: Identifies fraudulent traffic based on user patterns and anomalies.
…
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My do merchants need a payment manager

December 11, 2024

We want to occasionally share our experience and views about online payments here. So, we’d like to start from a very basic question, answer to which is not so obvious for a person not related to highload ecommerce business:

Why Does Your Company Need a Payments Manager?

In today’s fast-paced digital economy, payments are more than just transactions – they’re the backbone of customer experience, revenue optimization, and business scalability. Yet, many companies overlook the importance of having a dedicated Payments Manager to oversee this often critical function.

During the early stages of a business, this role can often be covered by a Product, Finance, or Operations Manager. However, as the business scales and annual sales reach several million euros or dollars, hiring a dedicated Payments Manager becomes not only practical but also economically strategic.

Here’s why a Payments Manager is essential:

1️⃣ Optimizing Costs: Payment processing fees, chargebacks, and fraud can silently drain profits. A Payments Manager ensures that your company is leveraging the best payment solutions, negotiating competitive rates, and managing operational costs effectively.

2️⃣ Enhancing Customer Experience: From seamless checkouts to offering the right mix of payment methods (cards, wallets, BNPL, crypto, etc.), a Payments Manager ensures your customers have a frictionless payment journey tailored to their preferences.…

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VAMP: Visa’s New Fraud & Chargeback Monitoring Program

August 30, 2024

Visa is changing the way fraud and chargeback risk is monitored. Check out our detailed guide to learn more about the new policy updates.

High-Level Overview

Want the short version? Here’s what you need to know.

WHAT

Visa is changing the way fraud and chargeback risk is monitored. Here is what we consider to be the key takeaways:

  • Several existing monitoring programs are being consolidated into one.
  • The chargeback ratio – and how it is calculated – has been updated.
  • New thresholds indicate that the emphasis is on the acquirer monitoring their portfolio’s risk metrics.
  • Even though the announcement is fairly detailed, there are some key elements that haven’t been disclosed yet. You will want to carefully monitor this initiative as it unfolds.

WHY

According to Visa, the new update is an effort to “strengthen acquirer risk controls…to minimise activities that adversely affect the ecosystem and reduce friction for customers.”

WHEN

Visa anticipates these updates will take effect April 1, 2025. Further updates will take place in 2026.

WHO

The policy updates are being rolled out in ALL global regions. Originally, the announcement applied only to European acquirers and their merchants. However, the initiative has since expanded to other regions.

IMPLICATIONS

This update could impact your business in several ways.

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