Fintech startup Wise has raised a $12 million Series A round. The company offers business bank accounts with an interesting go-to-market strategy. Wise partners with other companies so that they can offer bank accounts to their own customers.
For instance, if you’re running a marketplace or an e-commerce platform that matches companies with individual customers, you can leverage Wise to offer bank accounts to your partner companies. RemoteTeam is using Wise to improve its payroll experience for… remote teams.
e.ventures is leading today’s funding round with Grishin Robotics also participating. Seed investors Base10 Partners and Techstars are also investing again.
Wise isn’t a classic bank-as-a-service company as it doesn’t want to power neobanks and help them get started. Instead, the startup targets other companies that touch on financial services but can’t offer those services because it’s such a big investment.
Integrating Wise in your product doesn’t require significant development or regulation efforts. You don’t have to develop an entire banking user interface as you can just redirect your customers to Wise. The fintech startup also handles know-your-customer and know-your-business (KYC and KYB) processes.
When your clients have their own Wise accounts, it lets them do all the basic things you’d expect from a business bank account.…
