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Build or Buy: Should Your Fintech Develop Its Core Banking System In-House?

April 24, 2025
As a fintech, one of the biggest strategic decisions you’ll face is whether to build your own Core Banking System (CBS) or opt for a third-party solution. This decision has long-term implications for control, scalability, and compliance. In this article, we’ll explore the pros and cons of both approaches to help you make an informed decision.

The Core Banking Market: A Growing but Consolidating Space

The global CBS market is booming, expected to reach $62 billion by 2032 with an annual growth rate of 17%. This trend is driven by traditional banks looking to launch fast, standalone digital brands — like Raiffeisen Bank International AG, which launched a digital bank in Poland, independent from its legacy systems.

In France, the culture still leans towards in-house development. Players like Spendesk or Blank only outsource the payment component (via Numeral), while Lydia and Qonto have chosen to build everything internally.

Building Your CBS In-House

✅ Advantages

  • Total control: Full customization according to your product and regulatory needs, with internal teams fully aligned to your strategy.
  • Vendor independence: No reliance on external roadmaps or feature delivery timelines.
  • Tech agnosticism: Freedom to choose partners (e.g., card issuers, partner banks) independently.

❌ Drawbacks

  • High upfront costs: Building a dedicated team or legal entity can cost between €2M and €15M in the first year.
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How ICE-PAY Is Helping Online Merchants Prevent Affiliate Frauds

April 24, 2025
Affiliate marketing is a powerful growth tool for online merchants, but it’s also a channel frequently exploited by fraudsters. Affiliate fraud — the manipulation of campaigns to earn unearned commissions — costs businesses millions annually. This article explores how ICE-PAY.COM empowers online merchants to detect, prevent, and eliminate affiliate fraud while staying compliant with regulations.

Understanding Affiliate Fraud

Affiliate fraud refers to deceptive tactics used by unethical affiliates or external actors to generate illegitimate commissions. This can significantly skew campaign analytics and drain marketing budgets.

Common Types of Affiliate Fraud Include:

  • Click Fraud: Automated bots or click farms generate fake traffic.
  • Fake Leads: Fraudsters submit fictitious sign-ups or stolen data.
  • Cookie Stuffing: Injecting affiliate cookies onto users’ browsers without consent.
  • Brand Bidding Violations: Affiliates use the merchant’s brand name in unauthorized paid ads.

Why It Matters to Merchants

Beyond lost revenue, affiliate fraud can lead to:

  • Corrupted data and ineffective campaign optimization
  • Damaged reputation with advertising partners
  • Compliance violations (GDPR, ePrivacy, etc.)

How ICE-PAY.COM Helps Prevent Affiliate Fraud

ICE-PAY.COM is a specialist platform that provides compliance, fraud monitoring, and strategic support to fintechs and e-commerce merchants. Its services are built around robust fraud detection and affiliate performance analytics.

Key Features Include:

  • Behavioral Tracking: Identifies fraudulent traffic based on user patterns and anomalies.
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